Mickey Mouse ‘ Star Wars’ soft toy
Dublin Core
Title
Mickey Mouse ‘ Star Wars’ soft toy
Subject
Mickey Mouse
Description
Mickey Mouse ‘Star Wars’ soft toy is the toy with the combination of Mickey Mouse and Star Wars’ Jedi. It is a modern soft toy that has multiple colors and belongs to The Walt Disney Company. In this toy, Mickey Mouse wears the robe of a Jedi, and it is a soft toy. This kind of combination of two different characters and blending them into a new toy makes customers fully know Mickey Mouse and Star Wars. This toy was sold from Disney theme park because this toy was produced in 2008 before Lucasfilm was acquired by Disney.
Mickey Mouse ‘Star Wars’ soft toy cannot sell with the fully known Mickey Mouse and the popular Star Wars. The Mickey Mouse doll is one of the most common and best-selling dolls at the Disney Company. Mickey Mouse rose to fame with his animated feature Steamboat Willie and became one of his most recognizable characters (Davis, 2019). Mickey Mouse's first appearance was in May 1928, so he is one of the well-known characters of Disney. Then the Walt Disney made a series of films to strengthen the status of Micky Mouse. In 1934, the Walt Disney sales of Miss Mickey dolls even made more money than Mickey Mouse at the box office (CBC Radio, 2020). In today’s market, Mickey Mouse is still the most popular toy. The first Star Wars film was released in 1977, and then more than 10 films have been produced. Star Wars also has spin-offs; one of the most famous is Disney’s Star Wars land. The land is fully welcomed so that it may lead a crowd (Biesiada, 2019). This shows that Star Wars is not just one derivative, and its derivatives are very popular. Meanwhile, the films themselves are very outstanding. Its box office is the third highest in film history, behind the Marvel Cinematic Universe and Spider-Man. What’s more, the characters of Star Wars are diverse so that they can fit different roles, not only Mikey Mouse in Jedi but also fit in Donald Duck or other kinds of characters.
In fact, this isn't the first time Walt Disney has used collaboration in this way. Walt Disney has numerous series of characters' copyrights. It used to blend it together to create a series of derivative items. And the new identities that different characters have been given all fit the characters. There are many cases, for example, Donald Duck as Stormtrooper and Minnie Mouse as Princess Leia. All collaborations are similar in two different elements. Mickey Mouse and Jedi have some of the same elements: they are both the main characters in the film, easy to recognize. And they all represent the right side, representing kindness, optimism, and braveness. Mickey Mouse makes Jedi more approachable, and Jedi makes Mickey Mouse braver and more mysterious. Donald Duck and Stormtrooper, they share the same color and are all in supporting roles. The stormtrooper is impulsive and easy to make mistakes, same as Donald Duck. Minnie and Lea are of the same gender; both are very sweet and dignified, elegant, tough, and gentle characters, and the combination of the two shows female power. What’s more, this is not just limited to the Mickey Mouse series and Star Wars; there are also Mickey Mouse and Toy Story toys, such as Mickey Mouse as Woody, Mickey and Minnie dressed up as Disney princesses, and sometimes Mickey even appears in games. Different kinds of animation blended together can create more valuable things and give characters new identities.
Mickey Mouse ‘Star Wars’ soft toy also fits better in terms of gender because it satisfies the needs of different audiences. So, this kind of toy is more easily accepted by the market because it has a wider consumer group. It will attract the customers who like both Mickey Mouse and Star Wars. Here is an example: Disney had made a Starcruiser park with the combination of Disney and Star Wars; it shows the customers are more willing to pay for this activity because this activity can catch the needs of customers who have expensive (Biesiada in Disney and Star Wars, although the price is expensive, 2019). The customer said although the price is expensive, they think the value of their investment is equal. In other words, the Starcruiser fits the customer’s most interesting interests and sends the feelings of satisfaction. The same as the toy, the Mickey Mouse ‘Star Wars’ soft toy combines the Mickey Mouse animation and Star Wars character, so the people who both like these will be more likely to purchase them because they fit all needs. These kinds of toys are more welcome to children, no matter the different genders. In the traditional Disney toy market, boys’ toys are more likely to be like deep colors, weapons, and action figures, and girls’ toys are’ likely to be like soft toys (‘Disney unveils Star Wars toys amid marketing blitz,2015). In these toys, the ‘soft toy’ Mickey Mouse dressed in ‘deep colors’ robs and pretends it is a Jedi. All of its elements meet the needs of both boys and girls. Boys are more likely to be attracted to the theme of Star Wars and dark characters, and girls choose soft toys. Disney tries to use these more ‘neutral’ toys to open a wider market.
In the Bill Douglas Museum, we can also see a series of film archives about Mickey Mouse and Star Wars, in addition to the elements, including Mickey Mouse and McDonald's, or Mickey Mouse printed on various household items such as cups, clocks, and watches. All of these indicate that Disney tries to expand brand recognition by increasing familiarity and thus obtain more business opportunities. This kind of behavior is also common in other companies, such as Lego and Star Wars, Harry Potter, and Marvel, to launch themed building blocks, McDonald's and Hollywood movies to give away IP-themed toys in Happy Meals. Starbucks has linked up with Hello Kitty to attract female customers, among other things.
Based on the above statement, Disney Star Wars still has great potential in the future market. First, it can help promote the movie, combine classic Disney characters with different characters in Star Wars, let people better understand the role of Star Wars, and attract Star Wars fans of different ages, because this is undoubtedly a novel setting. At the same time, the emergence of gender-neutral toys has made such toys more popular in terms of gender, and fans are more willing to buy them because they meet the value needs of two different elements at the same time. At the same time, Disney's collaboration behavior is regular, and they are more inclined to choose the collaboration of characters with almost the same personality and external image, because it is more in line with customers' psychological expectations. Finally, this collaboration is very common in various companies and can reap a lot of benefits.
Works Cited
Davis, Elizabeth (June 25, 2019). "Historically yours: Mickey Mouse is born". Jefferson City News Tribune. Archived from the original on April 30, 2022. Retrieved April 26, 2022
"How Mickey got Disney through the Great Depression". Canadian Broadcasting Corporation. April 23, 2020. Archived from the original on April 28, 2022. Retrieved April 27, 2022..
Biesiada, J. (2019) ‘Disney’s Star Wars lands likely to trigger crowding, agents say’, Travel weekly, 78(14), pp. 1-.
‘Disney unveils Star Wars toys amid marketing blitz’ (2015) New Orleans CityBusiness [Preprint].
Mickey Mouse ‘Star Wars’ soft toy cannot sell with the fully known Mickey Mouse and the popular Star Wars. The Mickey Mouse doll is one of the most common and best-selling dolls at the Disney Company. Mickey Mouse rose to fame with his animated feature Steamboat Willie and became one of his most recognizable characters (Davis, 2019). Mickey Mouse's first appearance was in May 1928, so he is one of the well-known characters of Disney. Then the Walt Disney made a series of films to strengthen the status of Micky Mouse. In 1934, the Walt Disney sales of Miss Mickey dolls even made more money than Mickey Mouse at the box office (CBC Radio, 2020). In today’s market, Mickey Mouse is still the most popular toy. The first Star Wars film was released in 1977, and then more than 10 films have been produced. Star Wars also has spin-offs; one of the most famous is Disney’s Star Wars land. The land is fully welcomed so that it may lead a crowd (Biesiada, 2019). This shows that Star Wars is not just one derivative, and its derivatives are very popular. Meanwhile, the films themselves are very outstanding. Its box office is the third highest in film history, behind the Marvel Cinematic Universe and Spider-Man. What’s more, the characters of Star Wars are diverse so that they can fit different roles, not only Mikey Mouse in Jedi but also fit in Donald Duck or other kinds of characters.
In fact, this isn't the first time Walt Disney has used collaboration in this way. Walt Disney has numerous series of characters' copyrights. It used to blend it together to create a series of derivative items. And the new identities that different characters have been given all fit the characters. There are many cases, for example, Donald Duck as Stormtrooper and Minnie Mouse as Princess Leia. All collaborations are similar in two different elements. Mickey Mouse and Jedi have some of the same elements: they are both the main characters in the film, easy to recognize. And they all represent the right side, representing kindness, optimism, and braveness. Mickey Mouse makes Jedi more approachable, and Jedi makes Mickey Mouse braver and more mysterious. Donald Duck and Stormtrooper, they share the same color and are all in supporting roles. The stormtrooper is impulsive and easy to make mistakes, same as Donald Duck. Minnie and Lea are of the same gender; both are very sweet and dignified, elegant, tough, and gentle characters, and the combination of the two shows female power. What’s more, this is not just limited to the Mickey Mouse series and Star Wars; there are also Mickey Mouse and Toy Story toys, such as Mickey Mouse as Woody, Mickey and Minnie dressed up as Disney princesses, and sometimes Mickey even appears in games. Different kinds of animation blended together can create more valuable things and give characters new identities.
Mickey Mouse ‘Star Wars’ soft toy also fits better in terms of gender because it satisfies the needs of different audiences. So, this kind of toy is more easily accepted by the market because it has a wider consumer group. It will attract the customers who like both Mickey Mouse and Star Wars. Here is an example: Disney had made a Starcruiser park with the combination of Disney and Star Wars; it shows the customers are more willing to pay for this activity because this activity can catch the needs of customers who have expensive (Biesiada in Disney and Star Wars, although the price is expensive, 2019). The customer said although the price is expensive, they think the value of their investment is equal. In other words, the Starcruiser fits the customer’s most interesting interests and sends the feelings of satisfaction. The same as the toy, the Mickey Mouse ‘Star Wars’ soft toy combines the Mickey Mouse animation and Star Wars character, so the people who both like these will be more likely to purchase them because they fit all needs. These kinds of toys are more welcome to children, no matter the different genders. In the traditional Disney toy market, boys’ toys are more likely to be like deep colors, weapons, and action figures, and girls’ toys are’ likely to be like soft toys (‘Disney unveils Star Wars toys amid marketing blitz,2015). In these toys, the ‘soft toy’ Mickey Mouse dressed in ‘deep colors’ robs and pretends it is a Jedi. All of its elements meet the needs of both boys and girls. Boys are more likely to be attracted to the theme of Star Wars and dark characters, and girls choose soft toys. Disney tries to use these more ‘neutral’ toys to open a wider market.
In the Bill Douglas Museum, we can also see a series of film archives about Mickey Mouse and Star Wars, in addition to the elements, including Mickey Mouse and McDonald's, or Mickey Mouse printed on various household items such as cups, clocks, and watches. All of these indicate that Disney tries to expand brand recognition by increasing familiarity and thus obtain more business opportunities. This kind of behavior is also common in other companies, such as Lego and Star Wars, Harry Potter, and Marvel, to launch themed building blocks, McDonald's and Hollywood movies to give away IP-themed toys in Happy Meals. Starbucks has linked up with Hello Kitty to attract female customers, among other things.
Based on the above statement, Disney Star Wars still has great potential in the future market. First, it can help promote the movie, combine classic Disney characters with different characters in Star Wars, let people better understand the role of Star Wars, and attract Star Wars fans of different ages, because this is undoubtedly a novel setting. At the same time, the emergence of gender-neutral toys has made such toys more popular in terms of gender, and fans are more willing to buy them because they meet the value needs of two different elements at the same time. At the same time, Disney's collaboration behavior is regular, and they are more inclined to choose the collaboration of characters with almost the same personality and external image, because it is more in line with customers' psychological expectations. Finally, this collaboration is very common in various companies and can reap a lot of benefits.
Works Cited
Davis, Elizabeth (June 25, 2019). "Historically yours: Mickey Mouse is born". Jefferson City News Tribune. Archived from the original on April 30, 2022. Retrieved April 26, 2022
"How Mickey got Disney through the Great Depression". Canadian Broadcasting Corporation. April 23, 2020. Archived from the original on April 28, 2022. Retrieved April 27, 2022..
Biesiada, J. (2019) ‘Disney’s Star Wars lands likely to trigger crowding, agents say’, Travel weekly, 78(14), pp. 1-.
‘Disney unveils Star Wars toys amid marketing blitz’ (2015) New Orleans CityBusiness [Preprint].
Creator
Lucasfilm, Disney
Source
Disney/ Lucasfilm
Date
2008
Rights
Copyright© Lucasfilm Ltd.,& TM
Format
28cm tall
Language
English
Type
plush toy
Identifier
BDCM71395
Files
Collection
Citation
Lucasfilm, Disney, “Mickey Mouse ‘ Star Wars’ soft toy,” Archival Encounters: Digital Exhibitions form the Bill Douglas Cinema Museum, accessed January 21, 2025, https://humanities-research.exeter.ac.uk/archivalencounters/items/show/54.